Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments

Journal article

Peer reviewed

Nina Huang, Tianshu Sun, Siva Viswanathan and Elena Zheleva

MIS quarterly : management information systems, Vol.45(2), pp.789-820

2021-06

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Collaboration types: Domestic collaboration
Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Customer Satisfaction
Web Of Science research areas: Computer Science, Information Systems; Information Science & Library Science; Management
ESI research areas: Social Sciences, general

Title: Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments
Creators: Nina Huang - University of Miami, BTE - Business Technology Department
Tianshu Sun (Author) - University of Southern California
Siva Viswanathan (Author)
Elena Zheleva (Author)
Publication Details: MIS quarterly : management information systems, Vol.45(2), pp.789-820
Publisher: MIS Research Center
Academic Unit: BTE - Business Technology Department; MHBS - Business Technology; Miami Herbert Business School
Language: English
Resource Type: Journal article
Record Identifier: 991032555826002976