Does Country of Origin Transfer Between Brands?

Journal article

Peer reviewed

Vikas Mittal and Michael Tsiros

Advances in consumer research, Vol.22, pp.292-296

1995-01-01

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Title: Does Country of Origin Transfer Between Brands?
Creators: Vikas Mittal
Michael Tsiros
Publication Details: Advances in consumer research, Vol.22, pp.292-296
Publisher: Association for Consumer Research
Academic Unit: MHBS - Marketing; Miami Herbert Business School; University of Miami
Language: English
Resource Type: Journal article
Record Identifier: 991031623948702976