Does the customer come first in your boardroom?

Journal article

John A Quelch and Gail McGovern

Leader to leader, Vol.2005(35), pp.28-32

2005-12

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Title: Does the customer come first in your boardroom?
Creators: John A Quelch - Harvard Business School
Gail McGovern - Harvard Business School
Publication Details: Leader to leader, Vol.2005(35), pp.28-32
Publisher: Wiley Subscription Services, Inc., A Wiley Company
Number of pages: 5
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Language: English
Resource Type: Journal article
Record Identifier: 991031619920102976