References: Shaw, M.W., (1984) After Barney Clark, , Austin TX: University of Texas Press;
Klein, T., Danzig, F., (1985) Publicity: How to Make the Media Work for You, , New York: Charles Scribner's Sons;
Trester, K.G., The Management Approach to Media Relations (1982) The Health Care Facility’s Public Relations Handbook, , Riggs L. Rockville MD: Aspen Systems;
Hill, P.L., Marketing: A four lettcr word? (1983) Dimens Health Serv, 60 (2), p. 32;
Hill, P.L., Media: Making sure they get the message (1983) Dimens Health Serv, 60 (4), pp. 31-32;
Henke, P., (1985) Research Institute Recommendations, 36 (33), p. 3;
Hill, P.L., When things go wrong: Coping with P.R. emergencies (1983) Dimens Health Serv, 60 (6), p. 30