Ending a Price Promotion: Retracting it in One Step or Phasing it out Gradually

Journal article

Peer reviewed

Michael Tsiros and David M Hardesty

Journal of marketing, Vol.74(1), pp.49-64

2010-01

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Collaboration types: Domestic collaboration; International collaboration
Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Customer Satisfaction
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Title: Ending a Price Promotion: Retracting it in One Step or Phasing it out Gradually
Creators: Michael Tsiros - Marketing, School of Business Administration, University of Miami, Athens, Greece, Marketing, ALBA Graduate Business School, Athens, Greece
David M Hardesty - Marketing, Gatton College of Business & Economics, University of Kentucky
Publication Details: Journal of marketing, Vol.74(1), pp.49-64
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031578390302976