Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics

Journal article

Dhruv Grewal, Gopalkrishnan R Iyer, Wagner A Kamakura, Anuj Mehrotra and Arun Sharma

SSRN Electronic Journal

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Title: Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics
Creators: Dhruv Grewal
Gopalkrishnan R Iyer
Wagner A Kamakura
Anuj Mehrotra
Arun Sharma
Publication Details: SSRN Electronic Journal
Academic Unit: Miami Herbert Business School; MHBS - Management; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031620110702976