Generation alpha’s attitudes toward mobile advertising

Journal article

Peer reviewed

Regina Jihea Ahn, Beatriz Feijoo, Charo Sádaba and Erika Fernández-Gómez

Young consumers

2025-05-16

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Title: Generation alpha’s attitudes toward mobile advertising
Creators: Regina Jihea Ahn
Beatriz Feijoo
Charo Sádaba
Erika Fernández-Gómez
Publication Details: Young consumers
Academic Unit: School of Communication; School of Communication - Strategic Communication
Language: English
Resource Type: Journal article
Record Identifier: 991032667337402976