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4 Record Views
- Title
- Global Brands: Taking Stock
- Creators
- John Quelch - London Business School
- Publication Details
- Business strategy review, Vol.10(1), pp.1-14
- Publisher
- Blackwell Publishers Ltd
- Number of pages
- 14
- Academic Unit
- Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
- Language
- English
- Resource Type
- Journal article
- Record Identifier
- 991031614789902976