Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multi-Feature Products

Journal article

Joseph K Goodman and Caglar Irmak

SSRN Electronic Journal

Metrics

5 Record Views

Title: Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multi-Feature Products
Creators: Joseph K Goodman
Caglar Irmak
Publication Details: SSRN Electronic Journal
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031619952202976