How Consumers’ Pre-Crisis Associations and Attitude Certainty Impact Their Responses to Different Crises

Journal article

Peer reviewed

Communication research, Vol.45(6), pp.815-839

2018-08

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Citation topics: 6 Social Sciences; 6.73 Social Psychology; 6.73.130 Persuasion
Web Of Science research areas: Communication
ESI research areas: Social Sciences, general

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Title: How Consumers’ Pre-Crisis Associations and Attitude Certainty Impact Their Responses to Different Crises
Creators: Weiting Tao - University of Miami, Coral Gables, FL, USA
Publication Details: Communication research, Vol.45(6), pp.815-839
Academic Unit: School of Communication; School of Communication - Strategic Communication
Language: English
Resource Type: Journal article
Record Identifier: 991031578778602976