How Does Social Influence Really Affect Consumer Decisions? Insights from an Eye Tracking Study

Journal article

SSRN Electronic Journal

2014

Files and links (5)

url

https://lens.org/137-119-436-874-339View

url

https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=2510098View

url

https://www.ssrn.com/abstract=2510098View

url

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2510098View

url

https://autopapers.ssrn.com/sol3/papers.cfm?abstract_id=2510098View

1 Record Views

Title: How Does Social Influence Really Affect Consumer Decisions? Insights from an Eye Tracking Study
Creators: Ting Li - Erasmus University Rotterdam
Paul A. Pavlou - University of Houston
Publication Details: SSRN Electronic Journal
Publisher: Elsevier BV
Academic Unit: Miami Herbert Business School; MHBS - Administration; BTE - Business Technology Department
Resource Type: Journal article
Record Identifier: 991032070011002976