How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers

Journal article

Peer reviewed

Cheng Hong and Cong Li

International review on public and nonprofit marketing, Vol.17(4), pp.527-547

2020-08-21

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Title: How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers
Creators: Cheng Hong
Cong Li
Publication Details: International review on public and nonprofit marketing, Vol.17(4), pp.527-547
Academic Unit: School of Communication; School of Communication - Strategic Communication
Language: English
Resource Type: Journal article
Record Identifier: 991031576841302976