- Title
- Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines
- Creators
- Wan‐Hsiu Sunny Tsai - University of MiamiDi Lun - University of MiamiNicholas Carcioppolo - University of MiamiChing‐Hua Chuan - University of Miami
- Publication Details
- Psychology & marketing, Vol.38(12), pp.2377-2392
- Academic Unit
- School of Communication - Strategic Communication; School of Communication; School of Communication - Comm Studies
- Language
- English
- Resource Type
- Journal article
- Record Identifier
- 991031660569802976
Journal article
Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines
Psychology & marketing, Vol.38(12), pp.2377-2392
2021-12
Metrics
20 Record Views
InCites Highlights
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- Citation topics
- 4 Electrical Engineering, Electronics & Computer Science
- 4.116 Robotics
- 4.116.1415 Human-Robot Interaction
- Web Of Science research areas
- Business
- Psychology, Applied
- ESI research areas
- Psychiatry/Psychology
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Source: InCites