In the Red: The Effects of Color on Investment Behavior

Journal article

In the Red: The Effects of Color on Investment Behavior

William J Bazley, Henrik Cronqvist and Milica Milosavljevic Mormann

SSRN Electronic Journal

DOI: https://doi.org/10.2139/ssrn.2992812

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Title: In the Red: The Effects of Color on Investment Behavior
Creators: William J Bazley
Henrik Cronqvist
Milica Milosavljevic Mormann
Publication Details: SSRN Electronic Journal
Academic Unit: Miami Herbert Business School; A&S - Finance; MHBS - Finance
Language: English
Resource Type: Journal article
Record Identifier: 991031598892402976