Introduction to the Special Issue: Goals and Motivation

Journal article

Uzma Khan, Ayelet Fishbach and Ravi Dhar

Journal of the Association for Consumer Research, Vol.4(1), pp.2-4

2019-01

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Title: Introduction to the Special Issue: Goals and Motivation
Creators: Uzma Khan
Ayelet Fishbach
Ravi Dhar
Publication Details: Journal of the Association for Consumer Research, Vol.4(1), pp.2-4
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031576300202976