Is it all for show?: Environmental brand identification on skin care and cosmetic websites

Journal article

Peer reviewed

Michelle I Seelig, Ruoyu Sun, Huixin Deng and Sanchary Pal

Journal of marketing communications, pp.1-21

2019-11-05

Metrics

17 Record Views

Title: Is it all for show?: Environmental brand identification on skin care and cosmetic websites
Creators: Michelle I Seelig - Department of Cinema & Interactive Media, School of Communication, University of Miami, Coral Gables, Florida, USA
Ruoyu Sun - School of Communication, University of Miami, Coral Gables, Florida, USA
Huixin Deng - School of Communication, University of Miami, Coral Gables, Florida, USA
Sanchary Pal - School of Communication, University of Miami, Coral Gables, Florida, USA
Publication Details: Journal of marketing communications, pp.1-21
Academic Unit: School of Communication; School of Communication - Cinema & Interactive Media
Language: English
Resource Type: Journal article
Record Identifier: 991031576700002976