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Journal article
Peer reviewed
Joint confidence interval construction for multivariate applications in marketing
Howard S Gitlow
Journal of the Academy of Marketing Science, Vol.5(1-2), pp.37-40
1977-12
DOI:
https://doi.org/10.1007/BF02721997
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Title
Joint confidence interval construction for multivariate applications in marketing
Creators
Howard S Gitlow
Publication Details
Journal of the Academy of Marketing Science, Vol.5(1-2), pp.37-40
Academic Unit
Miami Herbert Business School; MHBS - Management Science
Language
English
Resource Type
Journal article
Record Identifier
991031576565402976
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