For multinationals, the benefits of digital globalization are clear, but not the inherent business risks. Nambisan and Luo offer a practical framework to evaluate and manage the risks of digital globalization.
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Title
MANAGING RISKS IN DIGITAL GLOBALIZATION
Creators
Satish Nambisan - Case Western Reserve University
Yadong Luo - University of Miami
Publication Details
Management and business review (Columbia, Md. Online), Vol.2(4), pp.7-16