Marketing Channel Management by Multinational Corporations in Foreign Markets

Journal article

Peer reviewed

Rajdeep Grewal, Amit Saini, Alok Kumar, F. Robert Dwyer and Robert Dahlstrom

Journal of marketing, Vol.82(4), pp.49-69

2018-07

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Collaboration types: Domestic collaboration; International collaboration
Citation topics: 6 Social Sciences; 6.3 Management; 6.3.2 Knowledge Management
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Source: InCites

Title: Marketing Channel Management by Multinational Corporations in Foreign Markets
Creators: Rajdeep Grewal - Townsend Family Distinguished Professor of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel Hill
Amit Saini - University of Nebraska–Lincoln
Alok Kumar - University of Nebraska–Lincoln
F. Robert Dwyer - College of Business, University of Cincinnati
Robert Dahlstrom - Farmer School of Business, Miami University, and adjunct faculty, BI Norwegian Business School
Publication Details: Journal of marketing, Vol.82(4), pp.49-69
Academic Unit: Miami Herbert Business School; A&S - Finance; MHBS - Finance
Language: English
Resource Type: Journal article
Record Identifier: 991031598786102976