Marketing Management: Principles, Analysis, and Applications@@@Marketing Management: Strategy, Planning, and Implementation@@@Marketing Management Readings: From Theory to Practice

Journal article

Cornelis A. de Kluyver, Benson P. Shapiro, Robert J. Dolan and John A. Quelch

Journal of Marketing, Vol.50(3), p.132

1986

Files and links (2)

url

https://lens.org/180-280-191-283-652View

url

http://www.jstor.org/stable/1251592?origin=crossrefView

7 Record Views

Title: Marketing Management: Principles, Analysis, and Applications@@@Marketing Management: Strategy, Planning, and Implementation@@@Marketing Management Readings: From Theory to Practice
Creators: Cornelis A. de Kluyver
Benson P. Shapiro
Robert J. Dolan
John A. Quelch
Publication Details: Journal of Marketing, Vol.50(3), p.132
Publisher: SAGE Publications; United States
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Resource Type: Journal article
Record Identifier: 991031718560502976