Marketing Principles and the Future of Preventive Health Care

Journal article

Milbank Memorial Fund quarterly. Health and society, Vol.58(2), pp.310-347

1980

PMID: 6903792

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Title: Marketing Principles and the Future of Preventive Health Care
Creators: John A Quelch
Publication Details: Milbank Memorial Fund quarterly. Health and society, Vol.58(2), pp.310-347
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Language: English
Resource Type: Journal article
PMID: 6903792
Record Identifier: 991031562270102976