Maximizing Revisiting and Purchasing: A Clickstream-Based Approach to Enhance Individual-Level Customer Conversion

Journal article

Wael Jabr, Abhijeet Ghoshal, Yichen Cheng and Paul A. Pavlou

SSRN Electronic Journal

2020

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Title: Maximizing Revisiting and Purchasing: A Clickstream-Based Approach to Enhance Individual-Level Customer Conversion
Creators: Wael Jabr - Pennsylvania State University
Abhijeet Ghoshal - University of Illinois Urbana-Champaign
Yichen Cheng - Georgia State University
Paul A. Pavlou - University of Houston
Publication Details: SSRN Electronic Journal
Publisher: Elsevier BV
Academic Unit: Miami Herbert Business School; MHBS - Administration; BTE - Business Technology Department
Resource Type: Journal article
Record Identifier: 991032069204502976