Milestones in Marketing

Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Customer Satisfaction
Web Of Science research areas: Business; History Of Social Sciences
ESI research areas: Economics & Business

UN Sustainable Development Goals (SDGs)

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Source: InCites

Title: Milestones in Marketing
Creators: John A Quelch - JOHN A. QUELCH is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School
Katherine E Jocz - KATHERINE E. JOCZ is a research associate, also at Harvard Business School
Publication Details: Business history review, Vol.82(4), pp.66-82
Publisher: Cambridge University Press
Number of pages: 12
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Language: English
Resource Type: Journal article
Record Identifier: 991031620106302976