Mining Gold in Not-for-Profit Brands

Journal article

John A. Quelch, James E. Austin and Nathalie Laidler-Kylander

Harvard Business Review, Vol.82(4), p.24

2004

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https://miami.pure.elsevier.com/en/publications/mining-gold-in-not-for-profit-brandsView

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https://www.hbs.edu/faculty/Pages/item.aspx?num=16833View

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Title: Mining Gold in Not-for-Profit Brands
Creators: John A. Quelch
James E. Austin
Nathalie Laidler-Kylander
Publication Details: Harvard Business Review, Vol.82(4), p.24
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Resource Type: Journal article
Record Identifier: 991031718549502976