Abstract
The image of nursing is impoverished since the hundred years of professional identity of this age-old profession. Nursing image among the public is relying on the image of nursing in media. Nurses are vital members of the health care team and work tirelessly to provide quality care to the patient. A professional image is pivotal to motivate people to have nursing as a career choice. Nurses are central resources of any health institution and their role as a carer is crucial to push the quality of care and health outcomes of health services. Nurses are known to work with compassion and competence with the patient’s best interest in mind having good academic knowledge and understanding of their work with evidence-based practice. Nurses facing an identity crisis as professional and likely sources are neglecting behavior of media and public image of nursing as assistant of physicians. The nursing profession is facing new challenges part from biased policies of the government, on the public forum as an independent professional. Keywords: Nursing, Professionalism, Media, Society, Image, Physicians.