Organizations with True Heart: The Role of Organizational Identity in Shaping Consumer Attributions of Corporate Responsibility to Race (CRR) Motives

Journal article

Peer reviewed

Jo-Yun Li, Yeunjae Lee, Weiting Tao, Dongqing Xu and Enzhu Dong

Journal of public relations research, pp.1-21

2024-01

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Collaboration types: Domestic collaboration
Citation topics: 6 Social Sciences; 6.3 Management; 6.3.385 Corporate Social Responsibility
Web Of Science research areas: Communication
ESI research areas: Social Sciences, general

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Title: Organizations with True Heart: The Role of Organizational Identity in Shaping Consumer Attributions of Corporate Responsibility to Race (CRR) Motives
Creators: Jo-Yun Li - University of Miami
Yeunjae Lee - Colorado State University
Weiting Tao - University of Miami
Dongqing Xu - University of Miami
Enzhu Dong - University of Miami
Publication Details: Journal of public relations research, pp.1-21
Academic Unit: School of Communication - Strategic Communication; School of Communication
Language: English
Resource Type: Journal article
Record Identifier: 991031979510102976