Abstract
We build on environmental attitude research to provide a foundation for considering policies making economic and environmental trade-offs. We conducted a large online survey of Florida public attitudes (n = 829), a state grappling with trade-offs between economic development and environmental quality. Findings provide the first baseline understanding of Floridian perceptions of relationships between key economic drivers and the environment. Environmental problems were generally considered important and pro-environmental policy options are highly supported. The environment was considered more important to Florida's culture and future than key industries, with only tourism considered more important to the economy. Development was considered least important. Individual differences, including gender, political party, and industry affiliation, predicted policy support and attitudes toward trade-offs. Modeled together, attitudes toward government involvement and the importance of the environment to Florida predicted additional variance in policy support. Results highlight the intersection of social identities and ideological attitudes in shaping environmental policy attitudes.