Quality counts in services, too

Journal article

Peer reviewed

Leonard L Berry, Valarie A Zeithaml and A Parasuraman

Business horizons, Vol.28(3), pp.44-52

1985

Abstract

Quality is essential when service is what is being sold.

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Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Customer Satisfaction
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Source: InCites