Respect your customers

Journal article

John A Quelch and Katherine E Jocz

Leader to leader, Vol.2011(61), pp.36-42

2011-06

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Title: Respect your customers
Creators: John A Quelch - Dean and professor of international management, China Europe International Business School
Katherine E Jocz - Research associate, Harvard Business School
Publication Details: Leader to leader, Vol.2011(61), pp.36-42
Publisher: Wiley Subscription Services, Inc., A Wiley Company
Number of pages: 7
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Language: English
Resource Type: Journal article
Record Identifier: 991031620036702976