Retailing: Confronting the Challenges that Face Bricks-and-Mortar Stores

Journal article

John A. Quelch, Raymond R. Burke, Ragnar Nilsson, Richard Greenbury, Robert A. Smith and Regina Fazio Maruca

Harvard Business Review, Vol.77(4), pp.159-168

1999

Files and links (2)

url

https://lens.org/122-505-720-104-80XView

url

https://dialnet.unirioja.es/servlet/articulo?codigo=461056View

4 Record Views

Title: Retailing: Confronting the Challenges that Face Bricks-and-Mortar Stores
Creators: John A. Quelch
Raymond R. Burke
Ragnar Nilsson
Richard Greenbury
Robert A. Smith
Regina Fazio Maruca
Publication Details: Harvard Business Review, Vol.77(4), pp.159-168
Academic Unit: Miami Herbert Business School; MHBS - Marketing; MHBS - Administration
Resource Type: Journal article
Record Identifier: 991031718610002976