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Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation
Journal article   Peer reviewed

Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation

Uzma Khan and Daniella M Kupor
The Journal of consumer research, Vol.43(5), pp.ucw058-786
2016-09-26

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Collaboration types
Domestic collaboration
Citation topics
6 Social Sciences
6.73 Social Psychology
6.73.130 Persuasion
Web Of Science research areas
Business
ESI research areas
Economics & Business

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Source: InCites

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