Segmentation of Markets Based on Customer Service

Arun Sharma; Douglas M Lambert

doi:10.1108/09600039410757649

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Segmentation of Markets Based on Customer Service

Journal article

Peer reviewed

Segmentation of Markets Based on Customer Service

Arun Sharma and Douglas M Lambert

International journal of physical distribution & logistics management, Vol.24(4), pp.50-58

1994-05-01

DOI: https://doi.org/10.1108/09600039410757649

Abstract

Market segmentation

Customer service

Marketing strategy

Industrial marketing

Logistics

Reviews the importance of customer service in segmented markets. Emphasizes the importance of segmenting markets in emerging industries, as well as in mature industries. Develops a method of classifying markets into segments with different customer service needs. Reports on the application of the methodology in a segment of a high-technology industry.

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Details

Title: Segmentation of Markets Based on Customer Service
Creators: Arun Sharma - Assistant Professor of Marketing at the University of Miami
Douglas M Lambert - Professor of Marketing and Logistics at the University of South Florida, USA
Publication Details: International journal of physical distribution & logistics management, Vol.24(4), pp.50-58
Publisher: MCB UP Ltd
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031577458502976