- Title
- Self-Identity and Consumer Behavior
- Creators
- Jennifer Escalas
- Publication Details
- The Journal of consumer research, Vol.39(5), pp.000-000
- Publisher
- University of Chicago Press
- Language
- English
- Resource Type
- Journal article
- Record Identifier
- 991031619665502976
Journal article
Self-Identity and Consumer Behavior
The Journal of consumer research, Vol.39(5), pp.000-000
2013-02-01
Metrics
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