Selling Experiences to Connect With Consumers: Experiential Advertising

Journal article

Íñigo Galoo and Claudia Townsend

IESE insight, (32), pp.23-30

2017-03-16

Metrics

10 Record Views

Title: Selling Experiences to Connect With Consumers: Experiential Advertising
Creators: Íñigo Galoo
Claudia Townsend
Publication Details: IESE insight, (32), pp.23-30
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031619752002976