- Title
- Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos
- Creators
- Carter MorganTatiana M FajardoClaudia Townsend
- Publication Details
- Journal of the Academy of Marketing Science, Vol.49(3), pp.566-583
- Academic Unit
- Miami Herbert Business School; MHBS - Marketing
- Language
- English
- Resource Type
- Journal article
- Record Identifier
- 991031577063702976
Journal article
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos
Journal of the Academy of Marketing Science, Vol.49(3), pp.566-583
2021-02-20
Metrics
27 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Collaboration types
- Domestic collaboration
- Citation topics
- 6 Social Sciences
- 6.3 Management
- 6.3.65 Customer Satisfaction
- Web Of Science research areas
- Business
- ESI research areas
- Economics & Business
UN Sustainable Development Goals (SDGs)
This output has contributed to the advancement of the following goals:
Source: InCites