The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects

Journal article

Open access

Peer reviewed

Juliano Laran, Amy N Dalton and Eduardo B Andrade

The Journal of consumer research, Vol.37(6), pp.999-1014

2011-04-01

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url

https://doi.org/10.1086/656577View

Published (Version of record) Open

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Collaboration types: Domestic collaboration; International collaboration
Citation topics: 6 Social Sciences; 6.73 Social Psychology; 6.73.130 Persuasion
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Title: The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
Creators: Juliano Laran
Amy N Dalton
Eduardo B Andrade
Publication Details: The Journal of consumer research, Vol.37(6), pp.999-1014
Language: English
Resource Type: Journal article
Record Identifier: 991031615533502976