The Effect of Preference Stability and Extremity on Personalized Advertising

Journal article

Peer reviewed

Cong Li, Jiangmeng Liu and Cheng Hong

Journalism & mass communication quarterly, Vol.96(2), pp.406-427

2019-06

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Collaboration types: Domestic collaboration
Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Customer Satisfaction
Web Of Science research areas: Communication
ESI research areas: Social Sciences, general

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Title: The Effect of Preference Stability and Extremity on Personalized Advertising
Creators: Cong Li - University of Miami, Coral Gables, FL, USA
Jiangmeng Liu - Seattle University, WA, USA
Cheng Hong - Virginia Commonwealth University, Richmond, USA
Publication Details: Journalism & mass communication quarterly, Vol.96(2), pp.406-427
Academic Unit: School of Communication; School of Communication - Strategic Communication
Language: English
Resource Type: Journal article
Record Identifier: 991031578328702976