The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient

Collaboration types: Domestic collaboration
Citation topics: 6 Social Sciences; 6.73 Social Psychology; 6.73.130 Persuasion
Web Of Science research areas: Business
ESI research areas: Economics & Business

UN Sustainable Development Goals (SDGs)

This output has contributed to the advancement of the following goals:

Source: InCites

Title: The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient
Creators: Frank May - Pamplin College of Business, Virginia Tech, Blacksburg, VA 24061
Caglar Irmak - Miami Business School, University of Miami, Coral Gables, FL 33146
Contributors: Darren Dahl (Editor)
Cait Lamberton (Editor)
Publication Details: The Journal of consumer research, Vol.45(2), pp.383-402
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031576445202976