The Influence of Store Environment on Quality Inferences and Store Image

Journal article

Peer reviewed

J Baker, D Grewal and A Parasuraman

Journal of the Academy of Marketing Science, Vol.22(4), pp.328-339

1994-09-01

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Title: The Influence of Store Environment on Quality Inferences and Store Image
Creators: J Baker
D Grewal
A Parasuraman
Publication Details: Journal of the Academy of Marketing Science, Vol.22(4), pp.328-339
Language: English
Resource Type: Journal article
Record Identifier: 991031613703702976