The Placebo Effect in Marketing: Sometimes you Just Have to Want it to Work

Journal article

Open access

Peer reviewed

Caglar Irmak, Lauren G Block and Gavan J Fitzsimons

Journal of marketing research, Vol.42(4), pp.406-409

2005-11

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https://doi.org/10.1509/jmkr.2005.42.4.406View

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Collaboration types: Domestic collaboration
Citation topics: 1 Clinical & Life Sciences; 1.43 Anesthesiology; 1.43.1203 Acupuncture
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Title: The Placebo Effect in Marketing: Sometimes you Just Have to Want it to Work
Creators: Caglar Irmak - Baruch College, City University of New York
Lauren G Block - Baruch College, City University of New York
Gavan J Fitzsimons - Fuqua School of Business, Duke University
Publication Details: Journal of marketing research, Vol.42(4), pp.406-409
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031614955602976