Abstract
This article presents a case study to analyse the readership and explore the role of an English-language newspaper in a region where English is not the dominant language. This study focused on a weekly publication in the former Communist Czech Republic, The Prague Post, reports a 1999 readership survey and, through use of interviews of the managers of the newspaper at that time, interprets the findings of the readership survey. It compares results of the most-recent study with previous research conducted by the newspaper's marketing department. The Prague Post was found to serve a sophisticated and diverse multilingual audience; regular readers were found to be highly educated, international in both their personal and business-professional lives working in professional-level careers, multilingual, young, mostly single, mostly male, and economically varied.