Abstract
Reports on a survey of how product managers, experiencing increased
time pressure, would like to spend their time compared with how they
actually spend it. Reviews the changes in the marketing environment
currently exerting pressure on the product management system. Explains
the implementation of a product management audit. Presents findings from
actual audit surveys and shows how one company used an audit to identify
and solve problems within its product management organization. Concludes
that the product management audit is an excellent tool for producing
hard data which may be missed by management by walking around.