The Role of the Sales-Service Interface and Ambidexterity in the Evolving Organization: A Multilevel Research Agenda

Journal article

Peer reviewed

Adam A Rapp, Daniel G Bachrach, Karen E Flaherty, Douglas E Hughes, Arun Sharma and Clay M Voorhees

Journal of service research : JSR, Vol.20(1), pp.59-75

2017-02

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Title: The Role of the Sales-Service Interface and Ambidexterity in the Evolving Organization
Creators: Adam A Rapp - Department of Marketing, Ohio University, Athens, OH, USA
Daniel G Bachrach - Department of Management, University of Alabama, Tuscaloosa, AL, USA
Karen E Flaherty - Oklahoma State University, Stillwater, OK, USA
Douglas E Hughes - Eli Broad College of Business, Michigan State University, East Lansing, MI, USA
Arun Sharma - University of Miami, Coral Gables, FL, USA
Clay M Voorhees - Eli Broad College of Business, Michigan State University, East Lansing, MI, USA
Publication Details: Journal of service research : JSR, Vol.20(1), pp.59-75
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031577337602976