- Title
- The Shopping Momentum Effect
- Creators
- Ravi Dhar - School of Management, Yale UniversityJoel Huber - Fuqua School of Business, Duke UniversityUzma Khan - Graduate School of Business, Stanford University
- Publication Details
- Journal of marketing research, Vol.44(3), pp.370-378
- Academic Unit
- Miami Herbert Business School; MHBS - Marketing
- Language
- English
- Resource Type
- Journal article
- Record Identifier
- 991031615457402976
Journal article
The Shopping Momentum Effect
Journal of marketing research, Vol.44(3), pp.370-378
2007-08
Metrics
3 Record Views
InCites Highlights
These are selected metrics from InCites Benchmarking & Analytics tool, related to this output
- Collaboration types
- Domestic collaboration
- Citation topics
- 6 Social Sciences
- 6.73 Social Psychology
- 6.73.130 Persuasion
- Web Of Science research areas
- Business
- ESI research areas
- Economics & Business
UN Sustainable Development Goals (SDGs)
This output has contributed to the advancement of the following goals:
Source: InCites