The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity

Journal article

Open access

Peer reviewed

Keri L Kettle and Gerald Häubl

The Journal of consumer research, Vol.38(3), pp.474-489

2011-10-01

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https://doi.org/10.1086/659753View

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Citation topics: 6 Social Sciences; 6.73 Social Psychology; 6.73.130 Persuasion
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Title: The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity
Creators: Keri L Kettle
Gerald Häubl
Publication Details: The Journal of consumer research, Vol.38(3), pp.474-489
Language: English
Resource Type: Journal article
Record Identifier: 991031615308702976