The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload

Journal article

Open access

Peer reviewed

The Journal of consumer research, Vol.40(5), pp.993-1015

2014-02-01

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https://doi.org/10.1086/673521View

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Collaboration types: Domestic collaboration
Citation topics: 6 Social Sciences; 6.3 Management; 6.3.65 Customer Satisfaction
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Title: The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload
Creators: Claudia Townsend
Barbara E Kahn
Publication Details: The Journal of consumer research, Vol.40(5), pp.993-1015
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031576124302976