The immediate and sustained effects of message discrepancy on attitude change in a field setting

Journal article

Peer reviewed

Michael Beatty and Ron G Springhorn

Journal of Applied Communication Research, Vol.5(1), pp.9-13

1977-04-01

Metrics

7 Record Views

Title: The immediate and sustained effects of message discrepancy on attitude change in a field setting
Creators: Michael Beatty - Assistant Professor of Speech Communication , Texas Christian University
Ron G Springhorn - Assistant Professor of Speech , New Mexico State University
Publication Details: Journal of Applied Communication Research, Vol.5(1), pp.9-13
Publisher: Taylor & Francis Group
Academic Unit: School of Communication - Comm Studies; School of Communication
Language: English
Resource Type: Journal article
Record Identifier: 991031613919302976