This Is Not Your Mommy's "Barbie" or Is She? A Cultural Icon Struggles to Maintain Her Reputation

Journal article

Peer reviewed

Journal of the Academy of Marketing Science, Vol.33(2), pp.243-245

2005-04-01

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Citation topics: 6 Social Sciences; 6.3 Management; 6.3.385 Corporate Social Responsibility
Web Of Science research areas: Business
ESI research areas: Economics & Business

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Title: This Is Not Your Mommy's "Barbie" or Is She? A Cultural Icon Struggles to Maintain Her Reputation
Creators: R Sacasas
Publication Details: Journal of the Academy of Marketing Science, Vol.33(2), pp.243-245
Academic Unit: Miami Herbert Business School; MHBS - Business Law
Language: English
Resource Type: Journal article
Record Identifier: 991031620057302976