To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts

Journal article

Joseph Johnson and Gerard J Tellis

SSRN Electronic Journal

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Title: To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts
Creators: Joseph Johnson
Gerard J Tellis
Publication Details: SSRN Electronic Journal
Academic Unit: Miami Herbert Business School; MHBS - Marketing
Language: English
Resource Type: Journal article
Record Identifier: 991031619718202976