Abstract
The business realities of operating an interscholastic athletic program suggest that there is a rise in the behavioral similarities among traditional business managers and sport managers. This study explored how interscholastic athletic directors allocated their time when engaged in managerial activities; determined if gender influenced behavior; and to what extent the level of engagement in those activities influenced success. The findings indicated most of their time was spent on traditional management activities and the least time engaged in networking. Gender differences did not exist, however, the time spent on traditional management activities was positively correlated to success.